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	<title>Air-Conditioning Heating Directory &#187; Tourist</title>
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		<title>Sumo Grande: Seeding Activity to the High-end Tourist Market</title>
		<link>http://airconditioningheatingdirectory.com/2009/12/10/sumo-grande-seeding-activity-to-the-high-end-tourist-market.html</link>
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		<pubDate>Thu, 10 Dec 2009 13:47:02 +0000</pubDate>
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		<category><![CDATA[Sumo]]></category>
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		<description><![CDATA[


Sumo Grande: Seeding Activity to the High-end Tourist Market.
Sudeep Kumar Biswas, Alliance Business School, Bangalore.
Paper Abstract
TATA Motors has segmented, targeted, and positioned selected products according to their features and brand equity in the market. Products such as the newly launched indigo CS, Palio MultiJet, Safari Dicor, and Sumo Grande are thus positioned exclusively for sale [...]]]></description>
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